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MyGlamm
MyGlamm (Android)

Download MyGlamm

The Good Glamm Group

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WebEngage for MyGlamm

application software download free Android

MyGlamm believes in making Glamour as effortless as possible. It is Indias leading D2C Makeup brand offering cruelty-free, PETA approved products infused with good-for-you ingredients. From makeup and skincare to bath and body, MyGlamm has a product for every woman. Shop for products like lipsticks that last hours or foundations that are multitasking and hydrating. Alternatively, find the perfect look for your special occasion from collections designed by celebrity couturier Manish Malhotra.

To drive engagement and encourage users to use their glammPOINTS, MyGlamm would send them targeted push messages on the application. The app also tracks user data on a 360-degree basis. This information is then unified in the WebEngage dashboard and is used for targeted marketing.

The app provides a feed based on the interests of each user. This enables each user to interact with and communicate with others on the platform and compete with friends and strangers based on their interests. Users can like or comment on posts and even create polls and ask questions.

To avoid cart abandonment, MyGlamm used the WebEngage platform to create a customized journey. The journey was designed to be sent to users who logged in after 24 hours of registration. Each user has a unique id and whenever they log in on the website or the mobile app, their information is updated in the WebEngage dashboard. This information is then used to send targeted messages to users based on their journey.

by The Good Glamm Group
Technical information
Operating System
Android
Category
Shopping
Downloads
2,724
Rating
Average: 9.7 / 10 (452 votes)
Your score: - / 10
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